This identity was designed for the Munich based Aerospace company MTU. This special ‘division’, manufacturing Aero engines was separated from the larger DaimlerChrysler Operation and has worldwide offices.
MTU started off as BMW Flugmotorenbau GmbH
Luxon Carra produced the instructions / guidelines in precise and comprehensive manner. Superb sample of a CI Manual. This Corporate identity is still in use today.
Contents:
1. Key Components
2. Stationery system
3. Print system
4. Environmental system
5. Appendices
…..covering all in all about 65 sub-samples/items
Corporate Identity Manual / Ring Binder together with metal slipcase
The metal ring binder mechanismis manufactured in the Brands special grey / MTU Grey - Pantone 5425
The corporate typeface specified is ‘Corporate S’, a DaimlerChrysler typeface.
Comprehensive design manual with specific design instructions for the usual stationery items and publications/brochures, advertising, exhibitions, signage, workwear, ...
When European Aeronautic Defence and Space Company (EADS) was founded in July 2000, MTU became a directly managed DaimlerChrysler affiliate. The reshuffle brought a comprehensive change in the company's corporate identity, turning MTU München into MTU Aero Engines. Its repair shops were renamed MTU Maintenance, plus the name of the respective location (MTU Maintenance Berlin-Brandenburg, etc.).
That same year, MTU Aero Engine Components were launched.
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MTU Aero Engines
Driving force
MTU Corporate Identity Guidelines
2000
Designed and produced by Luxon Carra
70 pp
42 x 28 cm
Perfect condition.
This identity was designed for the Munich based Aerospace company MTU. This special ‘division’, manufacturing Aero engines was separated from the larger DaimlerChrysler Operation and has worldwide offices.
MTU started off as BMW Flugmotorenbau GmbH
Luxon Carra produced the instructions / guidelines in precise and comprehensive manner. Superb sample of a CI Manual. This Corporate identity is still in use today.
Contents:
1. Key Components
2. Stationery system
3. Print system
4. Environmental system
5. Appendices
…..covering all in all about 65 sub-samples/items
Corporate Identity Manual / Ring Binder together with metal slipcase
The metal ring binder mechanismis manufactured in the Brands special grey / MTU Grey - Pantone 5425
The corporate typeface specified is ‘Corporate S’, a DaimlerChrysler typeface.
Comprehensive design manual with specific design instructions for the usual stationery items and publications/brochures, advertising, exhibitions, signage, workwear, ...
When European Aeronautic Defence and Space Company (EADS) was founded in July 2000, MTU became a directly managed DaimlerChrysler affiliate. The reshuffle brought a comprehensive change in the company's corporate identity, turning MTU München into MTU Aero Engines. Its repair shops were renamed MTU Maintenance, plus the name of the respective location (MTU Maintenance Berlin-Brandenburg, etc.).
That same year, MTU Aero Engine Components were launched.
MTU Aero Engines
Driving force
MTU Corporate Identity Guidelines
2000
Designed and produced by Luxon Carra
70 pp
42 x 28 cm
Perfect condition.
This identity was designed for the Munich based Aerospace company MTU. This special ‘division’, manufacturing Aero engines was separated from the larger DaimlerChrysler Operation and has worldwide offices.
MTU started off as BMW Flugmotorenbau GmbH
Luxon Carra produced the instructions / guidelines in precise and comprehensive manner. Superb sample of a CI Manual. This Corporate identity is still in use today.
Contents:
1. Key Components
2. Stationery system
3. Print system
4. Environmental system
5. Appendices
…..covering all in all about 65 sub-samples/items
Corporate Identity Manual / Ring Binder together with metal slipcase
The metal ring binder mechanismis manufactured in the Brands special grey / MTU Grey - Pantone 5425
The corporate typeface specified is ‘Corporate S’, a DaimlerChrysler typeface.
Comprehensive design manual with specific design instructions for the usual stationery items and publications/brochures, advertising, exhibitions, signage, workwear, ...
When European Aeronautic Defence and Space Company (EADS) was founded in July 2000, MTU became a directly managed DaimlerChrysler affiliate. The reshuffle brought a comprehensive change in the company's corporate identity, turning MTU München into MTU Aero Engines. Its repair shops were renamed MTU Maintenance, plus the name of the respective location (MTU Maintenance Berlin-Brandenburg, etc.).
That same year, MTU Aero Engine Components were launched.
