Zero - Hans Schleger - a life of design

Zero - Hans Schleger - a life of design

19.00

Zero - Hans Schleger - a life of design. 2001. Pat Schleger. Foreword: Fiona McCarthy. Lund Humphries. 272pp. Hans Schleger was a key figure in the history of graphic design. He pioneered the concept of corporate identity, and his work has been hugely influential for subsequent generations of designers. In 1924 he went to New York and was one of a handful of European emigre artists and designers who brought the 'Modernist' approach to American advertising. He worked in London until his death in 1976. This is the first comprehensive survey of Hans Schleger's work, and includes drawing, painting and photography as well as the graphic-design work for which he was best known: posters, symbols, advertising and corporate design and packaging. 

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