AZ / Anzeigen Zeitschrift zur Pflege wirkungsvoller Insertionsreklame / Willi Baumeister typography

AZ / Anzeigen Zeitschrift zur Pflege wirkungsvoller Insertionsreklame / Willi Baumeister typography

79.00

AZ / ‘Anzeigen Zeitschrift zur Pflege wirkungsvoller Insertionsreklame’. 1925/1926. Bound publication. Schriftleitung/Editor Will Hanns Hebsacker. Verlag August Storch Stuttgart. 295mm x 225mm. 170 pp.  Heft 1 and double numbers Heft 2/3, 4/5 and 6/7. Interesting article about ‘Neue Sachlichkeit’ discussing ie Futurismus, Kubismus, Konstruktivismus  and its impact on advertisements. From Heft 2/3 typography by Willi Baumeister (member of ‘Ring neuer Werbegestalter’) and he designed small adverts in the back sections of each issue. Typography of Heft 1 is still a conservative style and from issue 2/3 Baumeister adopted the ‘New Typography'/Bauhaus orientated design. Cover edges a little rubbed. Overall very nice condition.

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